Content Provided by the Community
WhatsUp provides a platform where communities can tell their stories via posts by members of the community. The communities can be geographic communities (e.g., Whoville) and communities of common interest (e.g., music, sports). Members of the community includes the people (obviously) as well as organizations that comprise it, such as businesses, non-profits and governments.
Members of the community can post items (stories) free and anyone can view the stories free. Funding is by way of advertising, essentially a means to tell the community about themselves and what’s happening (e.g., a big car sale). Advertising ca take the form either of traditional paid advertising or branded marketing (i.e., paid stories).